Kissan Cards are issued to farmers benefiting from various government programmes. It aims to consolidate recipient’s information for transparent and efficient implementation of these interventions. PITB has developed a digital platform and has provided all district administrations with user logins to enter details of farmers in their jurisdictions. The information added to the system pertains to demographics, contact details, crops and landholding patterns, livestock, irrigation system and mechanization.
This initiative has resulted in appropriate allocation of schemes to the right farmers, ease in broadcasting message to the larger mass and the creation of a centralized database.