A committee comprising DG Archaeology Zaheer Abbas Malik, Additional Secretary Tourism, Archaeology and Museum Department Sadaf Zafar, Deputy Director Lahore Museum Asim Rizwan, GM Ops Tourism Development Corporation of Punjab Wahid Arjmand Zia, PD Punjab Tourism for Economic Growth Project Waqas Malik and other senior officials from the Punjab Tourism Department visited Chairman PITB Faisal Yousaf to discuss the digitization and to roll out IT interventions for the Punjab Tourism Department. PITB senior officials DG e-Governance Sajid Latif and Director Ali Zeb were also present.
The key purpose of the meeting focused on the development of a unified digital platform under which the committee finalized actions towards creating the 'Explore Punjab' Mobile App, a one-stop digital solution integrated with a comprehensive tourist information and resources.
The committee also discussed integrating state-of-the-art AI and VR technologies as well as online booking systems in the app to enhance the tourist experience with real-time updates and interactive features.
Overall, the meeting underscored the importance of robust digital, electronic and social media campaigns to elevate the visibility of Punjab's tourism aiming to position it as a top destination in today’s digital era.